STANDY Tape dispenser

STANDY Tape dispenser

BRAINMADE for Esselte Leitz GmbH, Stuttgart

Task and requirements: to develop a new tape dispenser with a retractable blade (as part of the STANDY Office Range)

  • Development of the operating principle
  • Patented retractable blade
  • Construction and configuration of individual parts for material specific fabrication processes
  • Simulation and calculation


As the name suggests – the products in the STANDY Office Range are on your desk. Products which stand vertically save space and allow for parallel use.

STANDY Tape dispenser
Tape dispenser

Design meets Function

In comparison with products of the same function, the STANDY range has a more individual, unusual character, fun and portable; a perfect combination of design and function.